One factor that may give users pause before signing up to Meta’s Twitter replacement is privacy. Meta’s chief product officer, Chris Cox, said during a company-wide meeting there had been demand for a Twitter alternative “from creators and public figures who are interested in having a platform that is sanely run”, according to The Verge. Musk’s moderation decisions, including lifting bans on far-right accounts, and the site’s increasing instability has been a turn-off for advertisers, who have paused or reduced spending in the past few months.īlueSky had to momentarily pause new sign-ups – currently only available by invitation – to cope with demand after the rate limit change was implemented. On Tuesday, the company announced it would make its list-based Tweetdeck product – used mostly by businesses and news organisations – accessible only to users paying for Twitter Blue. It then imposed a limit on the vast majority of users who do not pay for the platform, restricting unverified accounts to viewing 600 tweets a day, later upped to 1,000. Last week, Twitter began requiring users to log in to view the site – previously, people without Twitter profiles could view tweets. Meta will join a growing field of platforms, including BlueSky and Mastodon, competing to replace Twitter since Musk took over late last year and the site became more difficult for its estimated 250 million users to access. The product was later abandoned but Meta retained the branding.Ī spokesperson for Meta said the company had no comment on the planned launch. Threads is aptly named for a Twitter rival, but it was originally the name of a 2019 app Meta launched to compete with the youth-focused messaging app Snapchat. Photograph: undefined/New app Thread to rival Twitter Meta will join a growing field of platforms, including BlueSky and Mastodon, competing to replace Twitter.
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